Recycled Denim

Recycled Denim

I’ve gone green.   I’ve gone organic.  I’ve gone plastic-free.  I’ve switched to a capsule wardrobe.    Now I’d like to go ethical in my fashion – sadly, ethical fashion and plus size fashion do not go hand in hand.

I have spent hours searching for ethical (or sustainable) plus size fashion in the UK – brands that pay living wages and ensure their factories maintain high standards for their workers, fashion that is organically produced and where the consumer can trace the origin (and production values) of all components.  Essentially, ethical fashion is what it says on the tin.

Moving to more ethical clothing feels a natural progression for me continuing my move from fast consumerism to a slower form of fashion.  Sadly, I’m limited by sizing options as must ethical clothing companies max out at a size 16.  We Are Thought reach to a dizzying size 18 – that is the best that our British ethical clothing brands can do!  Even across the pond, most ethical brands max out at a US 14 (the equivalent to a UK18).   So, it would seem that the vast majority of ethically produced fashion is beyond my reach.

However, during my very extensive research (and believe me, I have racked up night after night of research into ethical fashion brands), I was excited to hear about the idea of recycled clothing.   By this, I don’t simply mean charity shop shopping – although this does get double ethical points in my book.  Instead, recycled clothing is consists of clothes literally made out of recycled material.   Many tote bags are made from recycled fabric and recycled denim is becoming increasingly popular as a cheaper, more sustainable form of denim production.    And my favourite ASOS jeans fall into the category of recycled denim!

Recycled clothing is more ethical and sustainable. This article reviews the ASOS recycled denim range, ethical clothing for tall, petite and plus size.

The ASOS Recycled denim range was launched in 2017 with an accompanying blog post that talks about the price of creating your pair of jeans in far simpler terms than I could recreate:

‘on average, it takes around 8,000 litres of water to make a single pair of those jeans – from growing the cotton to dyeing them just the right shade of blue – which is a serious knock to the environment.’ – Rebecca Wade, ASOS

And the launch of the ASOS Recycled denim range is just part one of ASOS’s commitment to using 100% sustainable cotton by 2025.  They have continued to slowly release new recycled denim styles into their range and I’m hopeful that many more style will follow.



Recycled clothing is more ethical and sustainable. This article reviews the ASOS recycled denim range, ethical clothing for tall, petite and plus size.

Recycled clothing is more ethical and sustainable. This article reviews the ASOS recycled denim range, ethical clothing for tall, petite and plus size.

I’ve been wearing the range since its launch in 2017 without really knowing about the ethos or the sustainability behind them.   The Recycled denim range has been my go-to due to the firm denim material that the range is made from – there is less stretch, less sagging, less warping of shape than many of the more elasticated denim ranges that ASOS offer.

The quality of the denim is, quite simply, phenomenal.   I love the firmness; the material is supportive, the rips in the denim hold their shape, and the material subtly contours your shape, giving more uplift than my lift and shape jeans!   They also, to date, haven’t worn out through chub-rub at the top of my thighs.   This is a rarity for me as my thunder thighs normally erode denim in a few short months – especially as I wear denim almost daily for work, country walks, shopping trips, lazy mornings in cute cafes, and a whole host of other activities.


Recycled clothing is more ethical and sustainable. This article reviews the ASOS recycled denim range, ethical clothing for tall, petite and plus size.

As you can probably tell, I’m a huge fan of the ASOS Recycled denim range and I’m hopeful that it will continue to grow as the demand for the product becomes evident.   I know that if  ASOS were to expand the range, they would be my prefered denim retailer for a long time to come.

And in the meantime, if anyone can recommend any sustainable and ethically produced clothing companies for me to try, I’m all ears!

C x







  1. August 14, 2018 / 10:56 am

    I’ve been trying to get greener recently and although haven’t gotten around to ethical fashion quiet yet I think the ASOS Recycled denim range is such a fantastic idea! Good on them for getting on board.

  2. August 14, 2018 / 11:01 am

    I have never shopped at ASOS, will have to pop over for a look

  3. August 14, 2018 / 4:45 pm

    I have to admit I didn’t know that ASOS had a recycled denim range, I am most definitely going to have to check out it out now as it sounds so interesting.

  4. August 14, 2018 / 9:54 pm

    Oh I love ASOS, its one of my favourite places to shop, and those jeans are fab! I never knew they did recycled though!

  5. August 15, 2018 / 5:08 am

    ASOS have a lot of other sustainable clothing items and they are pushing to be as fully ethical as possible which is unusual compared to other clothing brands around. It’s good that jeans you love are from the recycled collection x

  6. August 15, 2018 / 10:17 am

    Oh those jeans are amazing… and look great on you. Bonus points for them being recycled too! 😀

  7. Danielle
    August 15, 2018 / 6:34 pm

    I love ASOS, but I have no idea they did recycled denim. Off to have a look

  8. August 16, 2018 / 5:00 am

    I like this post. Very informative.

  9. August 17, 2018 / 1:56 pm

    Oh I didn’t know the about ASOS! Brilliant idea x

  10. August 17, 2018 / 3:43 pm

    Wow you are doing amazingly at making the switch to being more eco and environmentally friendly, it is something that I really want to make progress on over the next six months. I wear a lot of charity shop clothes but had not heard of recycled fabric so will be looking into the ASOS range now x

  11. August 17, 2018 / 3:57 pm

    I’ve never shopped at ASOS and I know I’m missing a treat, as everyone keeps telling me. I must go and look and I love the idea of recycled denim. Mich x

  12. August 21, 2018 / 10:31 am

    You are doing fabulous in your switches. I haven’t even really thought about my clothes being sustainably sourced, so this was great to read. I adore your outfit too x

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