Conscious

Conscious

When I think of ethical, conscious fashion I think two things;  it will be expensive and it won’t be available in my size!

So when I heard that H&M were releasing a conscious clothing range, I was intrigued but certain that they wouldn’t do any of the items in my size.   After all, H&M has never really been known as a plus-size-friendly retailer.

In fact, it has been several years since I’ve even stepped into H&M.  I have very limited patience when it coming to shopping so, when I went to H&M a few weeks ago, it was under duress.  A straight sized friend wanted some basics so I entered with all intentions of simply browsing the sunglasses which are about the only item guaranteed to fit me.

And then I got browsing the jackets and stumbled across a beautiful, waterfall jacket in a rich mustard tone.   I decided to take a punt and try it on, despite being only a size 14.   And guess what, it fitted!

Plus size ethical fashion from the H&M Conscious range. Autumn plus size style inspiration and what to wear through the season transitions.

The Fit

The fact that this jacket fitted me led to a 15-minute queue (yes, the queue was that bad) and means two things:

1) I purchased an item on impulse which goes against all my ethos.

2) The sizing in H&M is really off!

There is no way that I’m a size 14.  Even when I’ve been at my slimmest, I still retain swimmer shoulders that rarely fit into a 14 jacket.   I know that H&M is notoriously difficult in their sizing and have recently been taking steps to adjust that.  However, it seems that they still have far to go in terms of consistency!

This jacket is currently available up to a size 16 but seems to be selling out fast.   Given that I have sized down by two sizes in this jacket, I would say that it could easily fit up to a size 20.   There is also room in the arms and shoulders for me to layer up with jumpers so, if you’re not as broad in the shoulder as me, this jacket may even fit larger.

Plus size ethical fashion from the H&M Conscious range. Autumn plus size style inspiration and what to wear through the season transitions.

Plus size ethical fashion from the H&M Conscious range. Autumn plus size style inspiration and what to wear through the season transitions.

Plus size ethical fashion from the H&M Conscious range. Autumn plus size style inspiration and what to wear through the season transitions.

The Style

What I love about this jacket are the styling options.

Although this was an impulse buy, I already had it in the back of my head that I wanted a coat-igan (I spoke about it in a previous blog post). A coat-igan is an item that I can wear as outerwear on warmer autumn days  or as a cardigan/cover-up on chillier days.

When it comes to layering, I like to play with different lengths and the mid-calf length of this H&M conscious jacket really allows for this.   In these photos, I am wearing the jacket with ankle-grazer jeans but it works just as well to elongate your legs when wearing a mini skirt.   Come colder days, I plan to wear the jacket with over-the-knee boots and a midi-length skirt or dress.   If I ever find the perfect wide-leg trousers then I’m convinced the jacket will look amazing billowing around the excess leg fabric.

The colour isn’t the most versatile but the majority of my wardrobe is made from neutrals; blacks, tans, whites.   Each of these will look amazing against the deep mustard.

The jacket does also come in black if you prefer a more muted palette.

Shop My Style

Plus size ethical fashion from the H&M Conscious range. Autumn plus size style inspiration and what to wear through the season transitions. Plus size ethical fashion from the H&M Conscious range. Autumn plus size style inspiration and what to wear through the season transitions. Plus size ethical fashion from the H&M Conscious range. Autumn plus size style inspiration and what to wear through the season transitions. Plus size ethical fashion from the H&M Conscious range. Autumn plus size style inspiration and what to wear through the season transitions.

The Quality

I don’t associate quality with H&M.  Their products are, typically, of the fast fashion variety.  Clothes are not hard wearing or durable.   They are not designed to be durable and this is reflected in the price and the style of their ranges.  They are the epitome of fast fashion.

However, this jacket feels different.   The H&M Conscious range feels different.   The entire collection is designed for the slow fashion movement, a movement that I am moving ever towards in my attempts to be more conscious and a little more ethical in my consumerism.

This jacket is made from Lyocell, a hard wearing, environmentally friendly fabric that is becoming ever more popular on the high street. Lyocell is a man-made fabric created from wood pulp which itself is a product of sustainable forestry.  The fabric is 100% biodegradable, plastic-free and designed to be washed at 30 degrees.  It is also breathable and lightweight making it a very comfortable fabric.

I can see myself wearing the jacket across seasons and, if cared for correctly, it should last the distance.

Plus size ethical fashion from the H&M Conscious range. Autumn plus size style inspiration and what to wear through the season transitions.

12 Comments

  1. September 11, 2018 / 7:42 pm

    I really really like the colour and style of the jacket, different to anything else I’ve seen!

  2. September 11, 2018 / 7:50 pm

    I love the jacket! Very Autumnal! But I am also one for never setting foot in H&M. I shopped there when I was younger, and a LOT smaller than I am now and I definitely found the sizes really off even then. It really upset me so I haven’t bought anything in there since, unfortunately.

  3. September 11, 2018 / 9:58 pm

    I love the colour despite it not being versatile you are right I have worn sizes 8 to 14 in H&M it is a little bonkers

    I clicked straight on the jeans but gutted the leg length was too short

  4. September 12, 2018 / 9:56 am

    I do think that more shops need to be more size inclusive. This is a beautiful jacket and perfect for this time of the year, its also a beautiful colour x

  5. September 12, 2018 / 10:20 am

    I find quite a few shops have sizes that are a bit iffy with their labelling which frustrates me. It’s good there will be a conscious range available I am sure that will attract more people.

  6. September 12, 2018 / 12:55 pm

    This is a gorgeous item! I love the colour so much. I didn’t know H&M were doing such a range, will have to take a look!

  7. September 12, 2018 / 12:58 pm

    I really love the style of this jacket and the colour really suits you.

  8. September 12, 2018 / 3:47 pm

    I love H&M for kids stuff but their sizing put me off too – will definitely pop in and have a look around for me now

  9. September 12, 2018 / 10:58 pm

    The acket is such a great colour on you, I never shop in H&M either, assuming they won’t cater to my size. I must stop assuming. Mich x

  10. Hannah
    September 13, 2018 / 12:26 am

    That jacket really does suit you. The color looks great for Autumn too

  11. September 13, 2018 / 4:56 pm

    Oh gorgeous! I love that colour, its so autumnal. I love that H&M have reassessed their sizes, they were crazy small!

  12. September 14, 2018 / 9:02 am

    I can really relate. I can’t remember when the last time I was in H&M but with this post, I’m definitely checking it out tomorrow. Great job on finding the jacket!

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