Savvy Sale Shopping – the Christmas Sales

Charli walks down a street in a pleated skirt, leather jacket and a beret holding christmas shopping bags.

Who doesn’t love a bargain? But how do you shop the post Christmas sales without falling into the trap of buying something just because it’s a good bargain?

I’ve done it many a time. I’ve clicked on the post Christmas sales emails and filled my bag with pretty but frivolous purchases. My wardrobe was brimming already and I really didn’t need another party dress. But it was 75% off, so who could say no?

Thankfully, I’ve broken that habit. A few years ago I said “enough”. I made some simple rules to follow when shopping the sales – you can read a blog post about it here. I switched to a capsule wardrobe and I started buying more considered purchases.

This year, there are three items on my sale shopping list; a smart winter coat, luxurious knitwear, and a pair of warming utility boots. There would be four items, but I need my baby bump to disappear before investing in new denim!

An infographic sharing tips and tricks for navigating the post-Christmas sales

And, whilst following my rules, these are my pick of the offerings out there during this Christmas sales period …

Luxurious Knitwear

I adore luxury knitwear. One of my most worn items over winter is a luxurious cashmere polo neck which I picked up in the Marks and Spencer sale some time ago.

This year, I’d love to treat myself to another luxury knit. I’m thinking merino, alpaca, or cashmere blends – I can’t afford pure, even in the sales. They are wools that are soft and no reactive with my sensitive skin. They are also long wearing – as long as you treat them right.

Cashmere Crew Neck Jumper – Navy/Ivory Spot
Cashmere Crew Neck Jumper – Grey Melange Colourblock
Melinda Cashmere Jumper – Postbox Red Colourblock Stripe
AUTOGRAPH Pure Cashmere Round Neck Cardigan
AUTOGRAPH Pure Cashmere Relaxed Fit Cable Knit Jumper
AUTOGRAPH Pure Cashmere Stepped Hem Jumper
Pure Cashmere Fair Isle Roll Neck Jumper
AUTOGRAPH Pure Cashmere Animal Print Jumper
Pure Merino Wool Colour Block Jumper

Smart Winter Coats

Charli wear a bright blue coat with leather trousers and a striped top whilst walking through an autumnal park.

The after Christmas sales is an excellent time to invest in a smart winter coat. Here in the UK the cold weather hasn’t hit yet but it’s likely on its way. Did you know that it’s more likely to snow at Easter than Christmas? Yes, winter is coming. And that winter coat is probably more needed than you think.

Need a new winter coat but not sure how to make sure it’s going to last? Read my tips on how to invest in a winter coat.

I already own a beautiful, vibrant blue wool coat from Navabi – it’s available again this year in a beautiful rust colour. However, it isn’t the warmest of coats, suiting autumnal dressing far more than deep winter. So this year I’m hankering after a heavier wool blend of coat. I’m looking for something in neutral colours; grey or camel being my preference.

M&S COLLECTION Cable Knit Roll Neck Jumper with Alpaca
M&S COLLECTION Hooded Duffle Coat
M&S COLLECTION Soft Touch City Coat
M&S COLLECTION Tailored Jacquard Coat with Wool
M&S COLLECTION Wool Blend Tailored Herringbone Coat
Helene Berman Plus double breasted longline coat in wool blend
Glamorous Curve double breasted wool coat with tie waist
ASOS DESIGN Curve oversized brushed maxi coat in check
Boden Brontë Duffle Coat – Navy
Boden Stanhope Coat – Leopard
Boden Pym Coat – Camel
Houndstooth Tweed Pea Coat with Double-Breasted Buttons and Pockets
La Redoute Hooded Duffle Coat with Pockets
La Redoute Long Pea Coat in Wool Mix with Pockets and Double-Breasted Buttons
La Redoute Wool Mix Double-Breasted Coat with Pockets

Utility Boots

Practical boots don’t sound the most exciting but they are all the rage. I don’t mean hiking boots. Although ASOS and the like label them as such – I wouldn’t recommend climbing Snowden in any of their offerings though.

Instead, they are boots with a utilitarian feel. They are often leather or snake skin with chunk soles and tartan or fur lining. They’re masculine and clumpy and warm. Perfect for days out exploring during winter.

Carvela Stolen Leather Lace Up Hiker Boots, Dark Brown
Clarks Orinoco Dusk Leather Lace Up Faux Fur Ankle Boots, Tan
Kurt Geiger London Seth Leather Ankle Boots, Black
ALDO chunky leather lace up boots in black
Selected Femme hiker boots in snake
Depp leather flat hiker boots in black
Vero Moda chunky utility hiking boots

And what did I end up buying? Well, follow me on instagram and I’m sure you’ll see!

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  1. January 1, 2020 / 12:47 pm

    I always use it as a time to stock up on fragrance and skincare. Lots of my favourites are 30% off at the moment so a bit of a steal and I know I’ll always use them. A lot of party dresses are also ideal for summer weddings so I’ve bought one of those too for £30 rather than spending potentially £100+ in the summer.

  2. January 1, 2020 / 10:20 pm

    Some great tips for shopping the sales. I am definitely in need of some boots – will be utilising your tips to find the best ones!

  3. January 2, 2020 / 8:21 am

    I really want to go and raid the sales, sadly the funds are not allowing at the moment

  4. January 2, 2020 / 6:16 pm

    Some brilliant tips for shopping in the sales . I did a little bit of shopping , but only for what I needed . All about saving the pennies this year 🙂

  5. January 2, 2020 / 8:22 pm

    I had so many items I needed to get hold of in the sales, but with the rush of it all, and how intense it all feels I ended up with some jeans which weren’t even on my list. I really need to check out some of the online sales to see if I can get some boots.

  6. January 4, 2020 / 8:02 pm

    I love those winter coats! I’ve definitely tried to stick to what I actually need in the sales. It’s so tempting to buy stuff I don’t really need!